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Top 6 Online Marketing Ideas for Plastic Surgeons Plastic surgeons should market themselves online if they want to get new clients. Plastic surgery marketing on the internet covers techniques like content marketing, SEO, and social media. Although you already may be using some of these methods, it’s essential to create a comprehensive online marketing plan to make your practice thriving. Here are six internet marketing ideas for plastic surgery clinics that may help you expand your market share and net more new clients via online searches. Use search engine optimization An online website is useless if it’s not backed by good SEO. An efficient internet SEO marketing plan involves attempts concentrated around your site. Innovative SEO for plastic surgeons includes methods like link building, keyword research, Meta tags, directory submission, content articles and writing sites, etc. This methods will drive targeted local potential clients to your site.
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Cosmetic surgeons that have websites have a better online reputation and are easily found. When visitors arrive at your site, they should meet a quality site with great content that will entice them to come to your practice in person. For your plastic surgery website design, be sure to use a professional web design firm, especially one that has extensive knowledge in building medical websites. Use social media Social media offers one of the easiest and most economical methods to market your practice. It’s essential to begin with a site that outlines your services, gives testimonials and showcases your surgery skills through a collection of ‘before and after’ pictures. Also make use of other social media channels. Guest blog on highly regarded plastic surgery sites. Create accounts on Google+, Facebook, Twitter and Pinterest, and link all these accounts to your site so people can easily find you. Do anything you can to connect with prospective clients. This will boost your presence on the internet, which could result in a thriving practice. Try referrals Referrals by happy clients is one of the most-effective and proven ways to win new clients. To make sure clients leave your clinic happy, always be nice to them and provide them with as much comfort and care as possible. Promptly respond to their questions before and after treatment. Try online video promotion Videos are a highly popular marketing channel as many people today choose them over plain text content. Videos have a stronger influence on the minds of potential clients than plain text, which may be less convincing. This boosts your chances of turning potential clients into actual clients. Practice email marketing Email marketing provides the fastest, easiest and cheapest method to engage with your current clients. When sending emails, ensure they’re eye-catching, fun and informative, of course. You can list a few offers with a deadline to get your clients to respond immediately.