Ways Of Improving User And Customer Experience.
There is a difference between user experience and customer experience though the two concepts are related. The two concepts should work together if the business is to succeed.
The response and the manner with which the customers interact with the product,website or application is what user experience is about. User experience can be measured through the analysis of abandonment rate, clicks to completion and error rate among other parameters. If a product or the software is difficult to utilize, then it has poor user experience.
The general dealings of the customer with the company is what customer experience is about. Net promoter score, customer satisfaction and customer loyalty are some of the parameters used to measure customer experience.
So important is the use of both user experience and customer experience that one cannot thrive without the other in the company. Product engineers should work together with customer experience representatives to ensure that all features of the product work together. User experience should be engaged together with the customer experience or else original and good work may be wasted. A well-designed user experience offers the customer the ability to access information on a website fast and simple, complete tasks easily and search the web pages without difficulty. A good customer experience is characterized by the customer feeling positive about how he is handled by the company and the existence of a helpful and professional relationship between him and the company.
In order to develop an effective customer experience strategy, it is important to get both positive and negative feedback from customers.
Customers know exactly what they are looking for when they visit the internet on their mobile devices. For this reason, companies must work on making user experience and customer experience the best. Companies that continuously improve customer experience stand more chance of making more money, improving customer retention, engagement and loyalty. Metrics and channels analysis, Examination of the online and offline customer journey, The Omni-channel solution, Embrace new technologies, especially mobile and Consideration of the user experience in the strategy are the crucial steps when designing a good user experience.
User experience strategy is a plan to ensure that customers experience what the company envisioned. Qualitative and quantitative understanding of current user experience, a vision of the user experience to be created, commercial benefits and costs of designing the user experience, work plan to achieve the set goals on creating the user experience and measurements to track progress are important components of a good user experience strategy. The user experience strategy requires that all stakeholders of the organization should be involved in the understanding, support, and implementation of the strategy. Designing a good user experience strategy is not so much on painting colorful pictures but it is about doing user research and ascertaining whether the service fits into the user’s perspective.