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4 Tips on How to Choose a Real Estate Agent If you’re selling you property, you obviously want to hire the best available listing agent. Many people, however, make the mistake of choosing an agent based on commission and suggested listing price for their property. It’s understandable that you want, like many other home owners, to get the best possible price for your home while paying the lowest possible commission. But what makes a good agent isn’t those two factors. So what’s the best criteria for finding a competent agent? Check out the following guidelines and see if they can be of help. Listing price Concerning the suggested listing price, you must bear in mind that an agent cannot truly tell how much your property will sell for. To help you decide on the sales price, your agent may show you’re their previously sold homes as well as current listings that are similar to yours. In the end, it’s up to the buyer to decide if the price is right for them. A good agent, therefore, should provide you with a price range. A number of factors will determine this range, such as the location of your property, market trends, etc. This means that the agent who suggests the highest list price is not necessarily the best.
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It’s not always a good idea to choose the agent who charges the lowest fee. You may however find an agent who is ready to work for less than his or her competition because you might be willing to send more referrals their way. What’s important is that you avoid agents who are either incompetent or desperate for business. Agent’s marketing techniques Every agent needs the best marketing techniques and a decent advertising budget so they can expose your home to as many potential buyers as possible. A real estate agency with a large marketing budget will probably sell your home faster because of the wider exposure. So before hiring an agent, have them show you their complete marketing plan. this marketing plan must include important techniques like distribution to the top real estate sites, four-color flyers, a virtual tour for buyers, and incentives for brokers. It might also be necessary to run ads in the local newspapers. The more marketing techniques included in the marketing plan, the greater the chances of selling the home quickly and at a decent price. Agent’s track record and experience You’d probably prefer an agent who is experience and has a solid track record. Ask the prospective agent to show you what properties they’ve managed to sell in the last year. Are some of the properties sold similar to yours, both in terms of price range and location? How long did it take to sell those properties?